Swiss performancewear brand Super.natural has entered a new partnership with the prestigious Ski Club Arlberg and will open a dedicated pop-up showroom in Munich this winter. Both announcements were made at the end of October.
As part of the partnership, Super.natural will provide Ski Club Arlberg’s athletes and members with functional base layers and midlayers made from a blend of Merino wool and technical fibers. “Our products are designed to support athletes during training, competition and leisure,” said Samuel Stumpp, the newly appointed Brand Manager of Super.natural, who also oversees marketing, influencer relations and sustainability initiatives at the company.
Founded in 2012, the Swiss brand emphasizes sustainable, high-performance textiles and is expanding its presence in Europe. Its pop-up showroom will open in Munich’s Westend creative district at the end of November, showcasing the Fall/Winter 2026 collection across 350 sqm.
On Dec. 1 and 2, the company will host an “Open Showroom” event targeting retailers, media, influencers and consumers. Highlights include its latest Bio collection, DWR-treated apparel and circular design products that reduce microplastic emissions. The company is also working toward ambitious climate targets under the Science Based Targets initiative (SBTi), aiming to cut Scope 1 and 2 emissions by 63 percent by 2035.
