Polartec kicks off the new year with a new digital campaign, “Outdoors are for Everyone,” showcasing the diversity of nature and outdoor enthusiasts. The fabric specialist has created a separate web page for the project. The central element of the campaign is a two-minute video scored by Grammy Award nominees Black Pumas and filmed by 13 video artists from six countries (U.S., Canada, Japan, France, India and Navajo Nation). The campaign features more than 30 outdoor enthusiasts wearing products from 16 different brand partners. The website also recognizes people from around the world who have contributed to the project.