PrimaLoft starts first consumer-facing campaign to make the unseen visible
Ingredient brand PrimaLoft has launched its first-ever consumer-facing image campaign under the headline “Seek the Unseen.” The new advertising spot wants to inspire users to recognize the surprising emotional moments in life that often pass unnoticed – just like the components of a garment that impact personal well-being and are ...
Sign-in if you already subscribe to The Outdoor industry Compass.
Start your 30-day trial for just €9.90
Get access to what the top decision makers are reading in the outdoor industry.
- Analysis across Retail, Sustainability, Technology, Corporate and M&A, Financial Development, Market and Trends, Legal & Regulation, Trade & Sourcing and more
- Essential weekly E-mail Briefings with the latest analysis and most important industry developments
- Find inspiration to drive your business forward with our case studies and best practices on business opportunities
- Guest chronicles, C-Suite interviews, insights from industry experts and leaders that are shaping the future of the industry