Professional climber Söderlund is the latest brand ambassador for Haglöfs

HAGLOFS-4

Swedish professional sport climber Matilda Söderlund has joined the team of “Outsiders by Nature”, Haglöfs’ team of ambassadors and athletes. Last May, the brand already brought mountain athlete Maria Granberg into the team. Söderlund has been climbing the world’s most challenging routes around the globe since 2003 and is the ...

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