Finnish kidswear brand Reima has launched its first designer collaboration capsule, created by graphic artist Klaus Haapaniemi, who is best known for his colorful designs inspired by Finnish folklore. With this collection, Reima (being a pure outdoor clothing brand to date) also premiers as a children’s indoor apparel brand. The collection includes dresses, skirts, hoodies and shirts with Haapaniemi’s prints. In addition to leisurewear, the collection also includes outerwear made from recycled materials. The brand’s environmental awareness is also reflected in the choice of materials: The cotton used is mostly GOTS certified, organically grown and largely produced in Europe.

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Source: Reima

Reima x Klaus Haapaniemi