Rewoolution, the Italian merino activewear brand of Reda Group, has announced a new communication campaign called #JoinTheRewoolution that celebrates diversity and inclusion. The campaign is launched in collaboration with Purple Goat, a London-based marketing agency specializing in disability and inclusion. The campaign features athletes and outdoor enthusiasts wearing Rewoolution garments to convey the idea that anyone can enjoy the beauty of nature through sports. Rewoolution uses Merino wool guaranteed by the ZQ certification, an “ethical wool” selected and produced through sustainable management of environmental, economic and social resources that safeguard the wellbeing of people and animals.