Schöffel Country, the hunting and fishing apparel division of German outdoor specialist Schöffel, almost exclusively available in the U.K., has launched a range designed specifically for fly fishers. The collection comprises two wading jackets and base layers, shorts, trousers, technical fishing socks, a shirt and a trucker cap. One percent of all sales will go to the Atlantic Salmon Trust, the U.K.-based salmon conservation charity.
With more than 200 years of history, Schöffel is one of the oldest family-run businesses in Bavaria, Germany. Schöffel Country was created in cooperation with the company’s U.K. distributor about 30 years ago. Fly fishing as a new market segment fits very well with the brand and ensures year-round sales with the hunting season from August to February and the flyfishing season from March through July, a company representative told us.