The Caliswede way: Specialized and Fjällräven launch “The Great Nearby” campaign
California-based bike brand Specialized and Swedish outdoor label Fjällräven have teamed up to launch “The Great Nearby” campaign, an exchange of ideas and culture that combines Fjällräven’s expertise in sustainable, timeless and functional outdoor gear with one of Specialized’s main goals of improving the planet by making high-performance, durable gear. ...
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