Völkl has hired the Munich-based Sassenbach Advertising company as its new marketing agency to develop and implement a new global marketing strategy for the brand.

Initially, a campaign for Völkl’s 100th anniversary in 2023 will go live in fall, under the motto “100 years of high standards.” Sassenbach’s tasks also include classic PR and social media measures with the involvement of Völkl ski athletes, employees and the Völkl community.

Max Kalbfell, global marketing director at the Elevate Outdoor Collective brands Völkl, Marker and Dalbello, says: “The challenge is to synchronize our future sales orientation with the brand. The Sassenbach team was able to convince us with a great understanding of the market and the heterogeneous target group as well as with a lot of passion.”