Italian company Vibram is revitalizing its Five Fingers category by launching a global digital campaign that kicks off with a “move freely” video. The film takes viewers on a journey of historical discovery: Through footprints discovered in various environments, a researcher tracks the habits and movements of the owners. The globally launched film wants to recount the connection between the human foot and the natural environment through the Vibram FiveFinger’s sole technology and natural toe splay. Vibram launched the FiveFingers shoe in 2006, today offering styles for fitness, running, trail running, water sports, excursions and everyday use.

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