Vibram's wrap-around sole, the Euroshiki, has won two design awards...

2017-12-19T00:00:00+00:00

Vibram's wrap-around sole, the Euroshiki, has won two design awards in Italy and China

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Zwift is the presenting partner of the new women’s Tour de France
2021-06-22T07:05:00Z
The online fitness platform Zwift has been named the presenting partner of the new Tour de France for women, organized by Amaury Sports Organisation ( ASO ). The inaugural edition of the women’s cycling event, which will be called Tour de France Femme avec Zwift , is scheduled ...
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Bergfreunde.de launches new branding campaign
2021-06-21T14:49:00Z
Bergfreunde GmbH, the German online specialty retailer for mountain sports, climbing and outdoor equipment, has launched a branding campaign to make its brand values “emotionally tangible” for its customers. The storytelling focuses on Bergfreunde employees as authentic ambassadors for mountain sports and outdoor love. The brand campaign tells various stories ...
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Giro with marketing hires and promotions
2021-06-17T13:43:00Z
California-based Giro Sport Design , part of Vista Outdoor since 2016, announced several changes to its brand and marketing team. Peter Nicholson has been hired as brand manager for Giro Bike. He was most recently a partner at True Communications , the company’s PR agency. During his 11-year ...

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Solvay introduces its first bio-based polyamide
2021-06-22T07:05:00Z
Solvay is launching globally Bio Amni , its first partially bio-based polyamide 5.6. Bio Amni is produced entirely at the company’s textile industrial unit in Brazil. Solvay’s research and innovation teams worked on creating the new textile yarn for two years, the company said. The launch of Bio Amni ...
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German B2C bicycle supplier Rose launches its first own apparel line
2021-06-17T14:19:00Z
Source: Rose Bikes Rose Dropbar Cycling Fashion – Unpaved After more than a year of research and development, German bicycle supplier Rose Bikes unveiled its first dedicated “all-in” cycling apparel line. According to the company, the Rose Dropbar Cycling Fashion , marketed under the ...
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New trail running brand launches first shoe in the U.S.
2021-06-17T07:43:00Z
Speedland , a new trail running shoe company founded by Dave Dombrow and Kevin Fallon in the U.S., is launching its first product, the SL:PDX , the name of which represents the company and its hometown of Portland, Oregon, for pre-order on June 15 and delivery on August ...