Quechua launches its “mountainproof” smartphone

29 November 2013

Confirming previous reports, Quechua, the outdoor brand of Décathlon, announced yesterday the launch of what it describes as “the first mountainproof smartphone” specifically designed for hikers, hoping to replicate the success of its quick-opening “two-seconds” tent. Company officials declined to share their sales projections, but revealed that Décathlon has already ...

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