Recco has hired Marcus Löwgren to act as global sales manager, based in Stockholm. One of his tasks will be to move the avalanche system provider to a year-round outdoor application, assisting people even when there is no snow.
Löwgren comes from IBM. He previously co-founded a talent match-making services in the snow sports industry. He was also the sports director for Sweden's largest ski club, Saltsjöbadens Slalomklubb.
His appointment comes after Recco's introduction of “groundbreaking technology,” completely based on its own R&D efforts, that will allow its helicopter Search and Rescue system, Recco SAR, to widen the search signal of its detector. It can now be used year-round on a helicopter flying at a speed of up to 200 km/hr.
The new system has been operational since July in the Valais region of Switzerland and the Aosta Valley in Italy. There are plans for the installation of 13 additional detectors before the end of this year.
Founded in 1983 by Magnus Granhed in a town near Stockholm, Recco's rescue system is currently used by more than 800 rescue organizations, mountain rescue teams, ski resorts and helicopter bases all over the world to locate victims in avalanches.