Fast-expanding sales in Eastern Europe have contributed to the continued growth of the Regatta Group, which enjoyed rising sales for all of its brands in nearly all of its markets so far this year. Sales jumped by a whopping 32 percent for the opening quarter of the group’s fiscal year, ended on April 30.
To steer the East European expansion, the group has recruited a Polish woman, Anna Burdun, who was formerly a journalist and an executive for clothing companies. Based in Poland, she started in February as the Regatta Group’s general sales manager for Eastern Europe, concentrating on the Regatta and Dare2be brands.
The family-owned company has enjoyed double-digit growth in several other markets as well, ranging from France to Germany and the Benelux, after consistent investments over the last years. Yet more impressively, the Regatta group posted a double-digit sales rise for the quarter in the battered British market. This is partly due to the fact that the company acquired Hawkshead, a casual outdoor brand that neatly complements the Regatta family of outdoor brands, Craghoppers for adventure travel and Dare2be for mountain sports. But ironically, the company hinted that the tough economic conditions in its home market might have helped, as they encouraged hard-pressed British families to enjoy relatively inexpensive weekends outdoors. Judging from the current order book, the group’s sales should continue to thrive for the remainder of the year.
At the upcoming OutDoor show, Craghoppers will present, for the first time ever, its own collection of footwear for Summer 2009. It has already launched a line of Gore-Tex jackets for the coming Fall/Winter season.