Reima continues to move into new foreign markets, fueling strong growth for the Finnish brand of children's outdoor apparel, which was acquired in 2011 by Riverside, the American private equity company that previously controlled Arena.
Reima's international expansion has driven strong growth for the company in the past few years. From €75 million in 2015, revenues rose to €86 million in 2016 and to €112 million in 2017.
The company started selling in the U.K. and in the U.S. in 2016 and entered the Canadian market in August 2017. At the end of the last year, Reima entered the French market, starting in November with a trial in all of the ten stores of Au Vieux Campeur, the leading French outdoor retail chain.
The Finnish brand engaged two agents, Patrick and Emmanuel Braun, to handle its sales in the French market. Reima expects its sales in France to reach €1 million in three years. The brand is targeting premium sporting goods retailers as well as independent outdoor retailers and premium department stores.
It plans to open a store in the French mountain resort of Chamonix within the next two years. Reima has 40 company-owned and franchised stores in China, Russia, the Ukraine, Finland and Sweden.
Also last November, Reima appointed Roman Stritzinger to cover the Austrian market. Lorenz Auer, who previously served as sales manager for Bavaria and Austria, will now concentrate on Reima's sales in Southern Germany. Stritzinger has been working as a sales rep with the Feinraus agency, which works for Super Natural and other Scandinavian brands.