Schöffel has opened a “ Digital Brand Space ,” making its entire brand world a virtual experience. The German outdoor company’s retail partners can enter the digital, three-dimensional space at any time and from anywhere in the world and access information and photo and video material from the Schöffel ...
The Association of German Sports Retailers ( vds ) and the Federation of European Sports Retailers ( FEDAS ) have published a joint press release in Germany in which they welcome the activities initiated by Boris Lehmann of Laufladen in Erfurt, Udo Siebzehnrübl of Intersport ...
Bergans of Norway will open a new brand store in the Norwegian city of Trondheim. Anett Kolstad , the brand’s retail director, said that she has been looking for a vacant retail space in the city for quite some time and has now found what she says is “the ...
Yniq Eyewear , the Stockholm-based brand of snow goggles and other sports eyewear founded in 2009, has tapped Progression Brands Group ( PBG ) as an operating partner for its winter sports business in North America. PBG said it would focus on expanding its retail network, improving customer service ...
Two German sports retailers, Thorsten Böhl of SkiBo Tours Sports in Bochum and Oliver Nieß of SOS Sport in Braunschweig, sent an open letter to the German government last week, asking for subsidies based on the monthly gross profits they will lose as a ...