Garmont, the Italian outdoor footwear brand founded in 1964, has announced the appointment of Ultra Sport EU as its exclusive distributor for the U.K. and Ireland. Ultra Sport EU has been distributing well-known action sports brands for over 40 years and is now adding outdoor footwear to its portfolio with the introduction of the Garmont brand. Gordon Way, managing director of Ultra Sport EU, said, “We’ve had our eye on this market for a while, but knew we needed the right product to get started. When Michele [Battocchio, head of sales for Garmont International] called, it was a ‘no brainer’ for us.” Ultra Sport EU is not entirely new to the broader outdoor market: the company currently represents a number of winter sports brands, including Tecnica, Blizzard, Smith, Northwave, Pow gloves, Bern and Nitro, as well as some water sports brands and others.