German footwear brand Lowa is taking an alternative approach to showcasing its customer activation activities: The “Adventure Gallery” concept, an exhibition of twelve images by renowned outdoor photographers with an integrated prize draw, can now be experienced at the Munich Order Center (MOC). The traveling gallery concept is an in-store initiative that can be booked through the Lowa merchandising team and is scheduled to stay in each retail store for one month. While physical trade shows have been canceled everywhere, order centers offer an alternative presentation opportunity for many brands with the possibility of fixed appointments under pandemic conditions.

LOWA Adventure Gallery im MOC (2)

Source: Lowa

Lowa Adventure Gallery at Munich’s MOC