Yniq Eyewear, the Stockholm-based brand of snow goggles and other sports eyewear founded in 2009, has tapped Progression Brands Group (PBG) as an operating partner for its winter sports business in North America. PBG said it would focus on expanding its retail network, improving customer service and support and enhancing Yniq’s online and direct-to-consumer experience. Yniq already has a sponsorship deal with U.S. ski star Lindsey Vonn. With a team and showroom in Colorado’s Vail Valley, PBG says it can respond in real-time to the brand’s retail partners and consumers’ needs and demands. PBG already has contracts with other European winter sports brands such as Dahu, Movement and Capranea.

Lindsey YNIQ 2

Source: Yniq Eyewear

Lindsey Vonn