Retail and Distribution

REI expands its adventure travel program in the U.S.

23 June 2022

REI Co-op Adventures

Source: REI Co-op

U.S. retail co-op REI is expanding its line of multi-day adventure trips, guided day tours, rental outlets and adventure centers as part of a multi-year strategy to get 3 million people outside each year. Consumer interest in the outdoors and related activities has surged across the country in recent years, ...

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