Sportler has opened its first dedicated bike store, building on cycling’s success story during the Covid-19 pandemic. The new 1,500-square-meter store, opened on April 9, is located in Mandella, near Peschiera del Garda, in the Italian province of Verona. In addition to products from leading bicycle brands, the store will offer a rental service starting in the second half of 2021 as well as other additional services like a “bike wash,” specially designed for mountain bike and gravel enthusiasts, and bicycle workshops.