Naturkompaniet was again ranked as Sweden’s most sustainable brand in the category “Clothes & Fashion Stores” in Sweden’s largest independent study focusing on sustainability, the Sustainable Brand Index (SBI). This year’s first place makes Naturkompaniet top the list for the fifth year in a row. Stadium followed in 2nd place, with Intersport as the next sporting goods retailer in 7th place.
In addition, Fjällräven – like Naturkompaniet under the Fenix Outdoors umbrella – was voted by consumers as the country’s most sustainable brand in the category “Clothes & Fashion Brands” for the fourth year in a row.
The Top 10 ranking for Clothes & Fashion Brands (Sweden):
- Fjällräven
- Haglöfs
- The North Face
- Nike
- Peak Performance
- Adidas
- Houdini
- Puma
- Gant
- Reebok
The Sustainable Brand Index study is based on 80,000 consumer responses across eight different countries. SBI analyzes nearly 1,600 brands in 36 different industries based on consumers’ perceptions of the brands’ sustainability. It is currently Europe’s largest independent brand study on sustainability. You can read the full survey here.
