Rob Achten, creative director for Icebreaker, has been promoted to vice president of product and creative director. In addition to product design, he will now also oversee brand identity and strategy. The vice president for product since January 2007, Sandy LaRowe, is leaving the company. Achten has been with Icebreaker since 2003, when he left Origin Design, a New Zealand agency he co-founded and where he did work for Icebreaker.