Salewa has appointed Reiner Gerstner as brand and marketing director...

Salewa has appointed Reiner Gerstner as brand and marketing director of the entire group including the brands Salewa, Dynafit and Silvretta. The position is basically new because it now combines the responsibilities of brand management and marketing at the company’s headquarters in Bolzano. The direction of marketing has been vacant since the departure of Herwig Reus two years ago. Gerstner, who will assume the new position on Oct. 1, has been the marketing and brand manager of Salewa’s winter sports brands Dynafit and Silvretta. He will be replaced at the company’s German office in Aschheim near Munich by Benedikt Böhm, who has been Dynafit’s and Silvretta’s international sales and marketing manager.