The Salewa/Oberalp group is considering the possible acquisition of a brand and the representation of others on the Italian market to help reach a target of €200 million in annual sales by the year 2015. In 2009, the Italian group’s sales increased by 12 percent to €152 million in spite of the end of a distribution contract with Timezone, which caused a revenue loss of about €6 million. The addition of Speedo and Rip Curl to Oberalp’s portfolio of distributed brands should help take the total turnover up to around €162 million this year.
Salewa alone, which celebrated its 75th anniversary a few weeks ago, raised its sales by 22 percent in 2009 to about €130 million, including €28 million for Dynafit and Silveretta. Sales rose by about 15 percent in Italy and by 17 percent in Switzerland, 22 percent in Spain, 24 percent in Austria, 26 percent in Germany, 30 percent in France and 68 percent in the U.S.