Sanfo is happy with sales growth, but less with profits

In 2012, Sanfo, China's leading outdoor specialty retailer, lifted its sales by around 25 percent to RMB285 million (€35.1m-46.5m). Heng Zhang, the group's chief executive, said that sales remained flat on a same-store basis. Most of the increases came from additional doors, but, most importantly, from a thriving business of ...

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