The Scandinavian Outdoor Group (SOG) is reviewing its statutes to make sure they are aligned with the new activities of the organization. As many of its members have become established international players, the SOG should no longer function solely as an international door-opener and a marketing organization, but provide opportunities to share expertise in other fields as well.
This comes after the appointment earlier this year of Staffan Rönn, a consultant for the senior product management of Optimus and for Katadyn’s operations in Scandinavia, as president of the SOG. The presidency has been held for the last two years by Martin Kössler, the SOG’s secretary general. Kössler has retained this position but he is now backed up by the president, who is directly involved in running the SOG.
Furthermore, the board has been reinforced with two new members, Helga Viðarsdóttir from 66° North, and Jonas Hellentin from Lundhags. Several committees have been formed to deal with specific issues, from marketing to sustainability.
One of the latest initiatives is the launch of customer surveys, in which retailers attribute grades to each of the members on issues such as deliveries and sales support. The survey includes some members that are not part of the SOG, to provide comparisons.
Separately, this year’s SOG awards went to Haglöfs as the overall winnerfor the “Grym” shoe. Klättermusen won the sustainability award for its “Frode” jacket. It is made with techniques and materials that are specifically meant to save water.