The outdoor division of Schwan-Stabilo posted an overall increase of 4.5 percent to €164.2 million in the past financial year, ended in June. Noting that the German outdoor market grew by an estimated 3 percent, the management said that all its outdoor brands – Deuter, Ortovox, Maier Sport and Gonso - had strengthened, despite strong competition, digitization and consolidation in the industry.
Deuter, which is responsible for half of the group's outdoor sales, achieved mid-single-digit growth, and more is to come: Gravity, a new collection that extends Deuter‘s assortment to climbers and mountaineers, is not scheduled to start selling until next year.
The company attributed the success of the outdoor division to the growing enthusiasm for hiking among German customers, particularly the 30- to 49-year-olds. Increasing customer demands for sustainability and transparency in the production of outdoor clothing has also contributed to the success of Maier Sports and Ortovox, two brands that focus on the protection of people as well as nature, the management said.
The growth of the outdoor division allowed the whole group to raise its total revenues by less than one percent to €713.5 million, up from €706.7 million in the previous year. Sales at Schwan-Stabilo's cosmetic and stationery divisions stagnated.
The company said no further acquisitions are planned. Schwan-Stabilo traditionally makes no concrete statements on profits, as the company remains independent of banks and finances its own investments.