The China Outdoor show that was held in Shanghai at the end of June was a success, according to its organizer, Messe Frankfurt. The official release says that slightly more than 6,000 professional buyers and outdoor enthusiasts attended the event held at Shanghai Exhibition Centre.
They were welcomed by 103 brands from 11 countries: Austria, China, France, Germany, Hong Kong, Japan, South Korea, Switzerland, the U.K. and the U.S. The Taiwanese Republic of China was represented through a joint pavilion of various brands from the island. Visitors came from 21 countries of which the most important (other than China P.R.) were Korea, Hong Kong, Japan, Taiwan and the U.S.
Some of the internationally well-known brands that showed in Shanghai were Ferrino, Karrimor, KingCamp, Mobi Garden, Osprey, Swarovski and Wenger. The Taiwanese pavilion was dedicated to a couple of high-tech companies producing fabrics.
Given the fact that the show premiered in June, it is no surprise that the Frankfurt-sponsored event was rather small. Frankly, the team of The Compass was not there, but spoke to a couple of industry executives who were rather disappointed with the number of brands and the traffic from professionals and consumers alike. The latter were allowed to make it into the fair on the last day of the show.
Even though the Chinese outdoor market has proven to be dynamic and, therefore, also attractive to foreign brands, the trade show business has become crowded recently. Messe Frankfurt has already announced the dates for next year's show, scheduled for July 5-7, 2012. This means that the Shanghai event will come closer to the Asia Outdoor show in Nanjing, which is usually held at the end of July.
As if that were not enough, there were speculations at the last OutDoor in Friedrichshafen that Ispo Beijing might also make it into the summer business – already next year. Ispo's director, Markus Hefter, confirmed that Messe München is listening attentively to its customers who are calling for an Ispo in Beijing to be held in the summer as well. Hefter denied, however, that there will be a Munich-sponsored summer show in China next year. That's a project to think about for the next years to come, he said.