PRODUCT & MARKETING
+++ Sanuk, a division of Deckers Brands, has launched the fourth Sanuk & Grateful Dead™ collection powered by Warner Music Artist Services exclusively on sanuk.com
+++ Hoka One One will be the title sponsor of the Ravenna Marathon City of Art for the next two years, with an option for a third year, starting with the upcoming edition that is scheduled to take place on Nov. 14, 2021
+++ Garmin and Tacx have announced the sponsorship of more than 20 professional cycling teams and several hundred professional runners, cyclists and triathletes for 2021, including the new women’s team of Jumbo-Visma, Canyon/SRAM Racing, Lotto Soudal, Scott-SRAM MTB Racing, Trek Factory Racing MTB or the ultra trail runner Tom Evans, XCM world champion Tiago Ferreira, track cyclist Ashton Lambie, XCO national champion Keegan Swenson and many more
+++ Swedish fishing apparel and footwear manufacturer Grundéns has unveiled its spring collection, led by the SeaKnit Boat Shoe, a new lace-up boat shoe that targets both competitive and recreational anglers
+++ U.S. outdoor brand Mountain Hardwear just introduced professional skier and “the most underrated woman in pro skiing,” Rachael Burks, to its snowsports athlete’s team +++ Swedish sustainable outdoor kidswear brand, Isbjörn of Sweden, will launch in U.S. retail for the first time this fall as Backcountry debuts the brand in North America starting with the fall/winter 2021/22 collection
+++ U.S. snow safety equipment brand Backcountry Access has released the new 2021/22 season BC Air touring helmet designed specifically with backcountry skiing and snowboarding in mind +++
CORPORATE & M&A
+++ Canadian women’s outdoor clothing company Indygena has changed its name to Indyeva out of respect for the indigenous people of its homeland +++
EXECUTIVE CHANGES
+++ Bergans Outdoor GmbH, the German subsidiary of Bergans of Norway, has appointed Moritz Leidler, previously sales rep for Haglöfs and before that deputy sales manager for Meindl, as its new sales manager for Germany’s southwest
+++ With Matthias Neumeir, who previously worked as area manager South Bavaria for the eyewear manufacturer EBM Design, the Marcolin Group, responsible for the design, production and distribution of eyewear products under the labels Adidas Badge of Sport and Adidas Originals, has appointed a new Adidas sales specialist for Germany / Austria / Switzerland (GAS)
+++ Nicolas Pidel, who has already been working for the brands as category manager and brand activation manager in the EMEA region for more than four years, is the new trade marketing manager for the GAS markets for Campingaz, Coleman and Sevylor +++
CSR & SUSTAINABILITY
+++ In an independent and anonymous survey of its employees by the Great Place To Work research and consulting institute, Deuter received very good ratings in the key criteria for its working environment +++
LEGAL & INSTITUTIONAL
+++ Douglas Mercier, general manager of Skylotec North America, was elected by the members of the American Society of Safety Professionals (ASSP) as chair of the subcommittee responsible for the ANSI Z359.16 standard, which applies to vertical fall protection systems on ropes and rails in the U.S.
+++ The Fahrrad XXL Group, which runs 15 large bike stores in Germany, has joined the German bicycle industry association ZIV in March+++
