PRODUCT & MARKETING
+++ Poler Stuff has launched its new spring 2021 offerings with London-based guest artist, Stevie Gee, who is recognized worldwide for his surf, skate, music, and moto-inspired illustrations and award-winning collabs with brands like Adidas and Stella McCartney
+++ With Rally, Garmin presents a new product series of bike pedal power meters for ambitious cyclists, which in addition to Look Keo is also compatible for the first time with Shimano SPD-SL and SPD shoe plates for on- and off-road use
+++ Cotopaxi and Hoka One One present a small capsule of two jointly designed limited edition products: a multi-colored Hoka Torrent 2 trail running shoe and an equally colorful Cotopaxi Batac 16L Del Día backpack
+++ Dynafit will serve as the presenting sponsor for the next three years for Gnar Runners, a U.S. organization that has put on wildly popular mountain, trail and ultrarunning events in Colorado for a decade
+++ Millet is celebrating its 100th anniversary with a short film, produced by Almo Film, that traces the history of the brand since its creation in 1921 +++
LEGAL & INSTITUTIONAL
+++ The U.S. Conservation Alliance awarded funds to Native-led conservation projects in British Columbia, Minnesota and Utah, and paid out the organization’s first multi-year grants to groups working to protect the Arctic National Wildlife Refuge and the Boundary Waters Canoe Area Wilderness +++
RETAIL & DISTRIBUTION
+++ Exped USA will no longer permit dealers to sell Exped products through third-party vendors (including, but not limited to, Amazon.com, eBay.com and Walmart.com), a policy that applies to both current and previous seasons’ merchandise
+++ Outdoor specialist Schöffel will use the U.S. e-learning platform Myagi with the start of the 2021 summer season to inform retailers in Germany, Austria and Switzerland, and in particular their staff, about the brand and its products
+++ Pirelli has appointed U.S.-based Quality Bicycle Products as its new distributor for the Pirelli Cycling tire range in North America +++
EXECUTIVE CHANGES
+++ Gear Aid, the U.S. brand specializing in outdoor gear repair solutions, has hired finance specialist Justin Mitchell as its new VP of finance and administration to lead finance, IT and HR to develop and continuously improve the company’s financial and operational strategy
+++ Sport Import, a German bicycle wholesaler and importer that serves more than 3,500 bicycle retail partners across Europe, has a new marketing manager in Steffen Klein, who succeeds Stefan Scheitz +++
CSR & SUSTAINABILITY
+++ As part of the 2020 VAT reduction in Germany, Deuter customers donated the difference to the original VAT when purchasing their products, which, with Deuter rounding up, resulted in a donation of € 10,000 to the Augsburger Puppenkiste, a well-known children’s puppet theater in southern Germany
+++ The Bluesign System has been recognized as a qualifier for Green Public Procurement (GPP) of textiles in Germany +++
TRADE SHOWS & EVENTS
+++ The American Fly Fishing Trade Association (AFFTA) has announced that after canceling the 2020 show, the next edition of the International Fly Tackle Dealer Show (IFTD) will take place on Oct. 20-22, 2021, at the Salt Palace in Salt Lake City
+++ The 2021 edition of VÉLO in PARIS, which was scheduled to take place on May 21-23 at the Parc Floral in France’s capital city, has been canceled, Sport Guide has reported +++
OTHER
+++ Dutch Rab ambassador Tamar Valkenier is releasing her new book, Fulltime Avonturier, on April 7 (in Dutch, published by Kosmos Uitgevers), which tells the story of how, at the age of 28, she decided to part with all her belongings and live a life as an adventurer traveling the world+++
