MARKETING

+++ Through August 18, U.S. mountain lifestyle brand Stio and the 5Point Film Festival in Colorado are accepting applications for a chance to win $10,000 in the festival’s inaugural Emerging Filmmakers Pitch Event, designed to support emerging filmmakers and storytellers

+++ The pilot episode of a new news-panel podcast for people who spend leisure time outdoors in the U.K. called „On The Outside“ will air on Friday, July 30, on all major podcast platforms

+++ The German Google Ads agency Smarketer has published the German-language “YouTube Ads Performance Guide,” a comprehensive e-book aimed at professionals, executives and marketing managers in companies

+++ Castelli and INEOS Grenadiers will part ways at the end of 2021 after a five-season partnership

+++ Sportful is the official sponsor of this year’s Girona Gravel Ride, a road race within the Sea Otter Europe Costa Brava Girona by Continental competition

+++ The North Face Canada has confirmed its partnership as the presenter of the Ultra-Trail Harricana du Canada for the next three years until 2023

+++ The North Face has launched “Have You Ever,“ its latest campaign created to celebrate the moments in life that adventure was made for, aiming to inspire explorers everywhere to go out and discover these moments for themselves +++

 

EXECUTIVE CHANGES

+++ Dave Quel will retire at the end of the month as president of Ecco USA with Klaus Flock, CFO, taking over on an interim basis until a permanent replacement is found

+++ On July 1, industry newcomer Michael Reuter, who previously worked at Alpina Farben, Weber Stephen Grills and Zwiesel Kristallglas, succeeded Thomas Willing as managing director of Solingen, Germany-based Ledlenser GmbH & Co. KG

+++ Denver-based distribution company Global Sales Guys (GSG), whose portfolio includes Picture, Artilect Studio, TSL Outdoor and Db Journey, announced that it has hired action sports industry veteran Dave Rosenberger to the newly created role of VP of Action Outdoor +++

 

DTC & E-COMMERCE

+++ Amazon has announced help for German merchants affected by the flood disaster by initially protecting the seller account status of those affected +++

 

RETAIL

+++ Colorado-based ski and outdoor brand RMU is launching its Seven4 Society membership program for the 2021/2022 winter season in the U.S., an affordable subscription service providing the latest equipment from RMU’s product lineup and access to unique concept store locations

+++ Mammoth Bikes, the Madrid-based chain of bicycle shops that is part of Grupo Barrabés, has acquired the three Maestre Bikes stores in the Spanish cities of Bilbao, Vitoria and Camargo, CMD Sport has reported +++

 

CORPORATE AND M&A

+++ Founded in 1971 by Bo and Renate Hilleberg, Swedish tentmaker Hilleberg is celebrating its 50th anniversary this year

+++ According to Reuters, Connecticut-based L Catterton, which owns some major consumer brands like Birkenstock, 2XU, West Marine or Italian bike equipment manufacturer Pinarello and is said to manage more than $28 billion in assets, has held talks with banks about a possible IPO or SPAC merger

+++ Turtle Fur, a Vermont-based fleece headwear and outdoor accessories company founded in 1982, has engaged Venture 7 Advisors to help find a philosophically aligned buyer to take the brand to the next level

+++ An Australian ski wear startup, Nobody’s Princess, is trying to raise $100,000 via Kickstarter – if successful, the brand would be one of the only designers of snow wear for women in Australia +++

 

LEGAL AND INSTITUTIONAL

+++ Delegate booking for the OIA (U.K.’s Outdoor Industries Association) conference is now open with the annual two-day event returning to Shrigley Hall, Cheshire on Sept. 15-16, 2021

+++ The U.S. state of Maine is the first region in the world to adopt a comprehensive ban on per- and polyfluoroalkyl compounds (PFAS) (so-called “forever chemicals”) used in the manufacture of water-repellent textiles in all products by 2030 (impregnated outdoor clothing included), except in cases deemed “currently unavoidable”

+++ Chris Boardman, former pro cyclist and 1992 Olympic champion in the individual pursuit, will succeed Nick Bitel as the Chair and lead the Sport England board for the next four years +++

 

CSR AND SUSTAINABILITY

+++ The Vaude Children’s House in the German town of Tettnang, a pioneer for a better balance between family and career, celebrated its 20th anniversary in mid-July +++

 

PRODUCT

+++ Canadian travel lifestyle brand Herschel Supply Co. is partnering with California surfwear originator and lifestyle brand Birdwell Beach Britches over a collection inspired by the first boardshorts ever made, consisting of the Birdwell Herschel Heritage backpack, Alexander Zip tote, Long Tote and Seventeen hip pack

+++ U.S. brand Selk’bag, specialized in wearable sleeping bags, became a member of the Outdoor Industry Association’s Climate Action Corps to measure, plan, and reduce its carbon footprint emissions and announced that its new fall 2021 collection will feature 100 percent recycled products throughout the entire line for the first time

+++ With a licensed LDF Buff collection of which 100 percent of revenue will be donated to the nonprofit, the U.S. subsidiary of Buff, Buff Inc., announced its commitment to the NAACP Legal Defense and Educational Fund (LDF), America’s premier legal organization fighting for racial justice

+++ Ortovox has presented its new freeride winter collection 21/22 with 18 styles that are all produced climate neutrally and without harmful PFC finishes +++

 

TRADE & SOURCING

+++ HeiQ announced a new partnership with Bangladesh-based ZXY International, a global apparel solution business, that will enable ZXY to trade with brands and mills and connect them as per their requirements with innovative technologies from HeiQ such as HeiQ Viroblock, HeiQ Eco Dry and HeiQ Smart Temp +++

 

TRADE SHOWS AND EVENTS

+++ After a long break due to Covid, Tough Mudder officially kicked off its 2021 U.K. season, hosting its teamwork-based obstacle course events in Henley-on-Thames, West London, July 17-18

+++ The MTB Classic Sea Otter Europe, scheduled for Sept. 25, will open registration on July 27 to all participants with bicycles manufactured before 1996 +++

 

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