All Short stops articles – Page 72
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Short stops
Garmin has sealed a sponsorship deal with Maria Riesch, the...
Garmin has sealed a sponsorship deal with Maria Riesch, the female alpine ski champion.
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Short stops
As of fall/winter 2009-10, Fjällräven will highlight all its ecological...
As of fall/winter 2009-10, Fjällräven will highlight all its ecological products with a green fox instead of the traditional red fox logo for its point-of-sale marketing.
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Short stops
Team Columbia-Highroad has presented its new squad for 2009 consisting...
Team Columbia-Highroad has presented its new squad for 2009 consisting of 25 male and 11 female riders, of which nine are current national champions.
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Thomas Singer, Merrell’s key account manager for Germany, has quit...
Thomas Singer, Merrell’s key account manager for Germany, has quit Wolverine World Wide to accept a position in the furniture business.
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Wolfgang Doleschel, Suunto’s marketing and key account manager in Germany,...
Wolfgang Doleschel, Suunto’s marketing and key account manager in Germany, has left Amer Sports to join the local Garmin subsidiary as a product manager.
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Kern Gottbrath Kommunications, the specialty PR agency for outdoor brands,...
Kern Gottbrath Kommunications, the specialty PR agency for outdoor brands, has taken over the presswork for Eschler, the Swiss manufacturer of fibers and fabrics, and Carinthia, the Austrian sleeping-bag brand.
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Halti, the Finnish outdoor gear, has appointed Christian Hecht as...
Halti, the Finnish outdoor gear, has appointed Christian Hecht as the new managing director for its Salzburg-based subsidiary for Austria and Germany, replacing Frank Saeger.
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Carinthia, the Austrian – or to be more precise Carinthian...
Carinthia, the Austrian – or to be more precise Carinthian – specialty brand for sleeping bags, has appointed Miguel Ferreira as sales director for the Netherlands, Belgium, Luxembourg and Germany.
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Unlike his predecessor John Paul II., Pope Benedict XVI is...
Unlike his predecessor John Paul II., Pope Benedict XVI is not necessarily known to be an outdoor enthusiast, but he is now quite well equipped though: After he received a pair of hiking boots from Aku last year, he has been given a pair of walking poles from Leki.
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Short stops
Camp, the Italian manufacturer of outdoor equipment, which has its...
Camp, the Italian manufacturer of outdoor equipment, which has its 120th anniversary this year, introduces “Snow3,” a snowshoe model with an innovative system of length regulation to increase or decrease the waterline surface with a simple action according to snow conditions.
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Short stops
Napapijri has switched the German distribution of its footwear from...
Napapijri has switched the German distribution of its footwear from its own operations to Hamm Market Solutions for Branded Footwear.
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Short stops
Robert Redford’s Sundance Film Festival has picked Timberland as official...
Robert Redford’s Sundance Film Festival has picked Timberland as official sponsor for outdoor apparel and footwear for its 2009 session from Jan. 15 to 25.
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Short stops
Haglöfs has opened a 70-square-meter store in the new shopping...
Haglöfs has opened a 70-square-meter store in the new shopping centre of Sälen, a Swedish mountain village that hosts the start of Vasaloppet, the world’s longest cross-country ski race, and home to seven ski resorts.
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Short stops
Garmin has acquired its distributors in practically all major European...
Garmin has acquired its distributors in practically all major European markets, including Austria, Germany, Spain, Portugal, Finland, Sweden, Switzerland, Italy and France
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Short stops
Lafuma added another French brand to its portfolio: After two...
Lafuma added another French brand to its portfolio: After two poor winters and growing debts, the owner of Eider, Argos Soditic, decided to sell this brand, to France’s big player in the outdoor business
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Short stops
Adidas Eyes The Core Business
Herbert Hainer, the Lord of The Three Stripes, admitted frankly in an interview granted to the German Handelsblatt at the beginning of this year that he was not perfectly happy with the development of the brand’s outdoor division. Hainer hinted then that Adidas as a brand could not make it ...
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Short stops
“Quality Time” is the new slogan for the advertising campaign...
“Quality Time” is the new slogan for the advertising campaign of Fjällräven, the Swedish outdoor brand.
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Short stops
After years of decreasing sales and continued operative losses, Exel...
After years of decreasing sales and continued operative losses, Exel sold its pole business at last to Karhu, another Finnish vendor of sporting goods
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Short stops
After more than three decades in office, Albrecht von Dewitz,...
After more than three decades in office, Albrecht von Dewitz, the founder and managing director of Vaude, has handed over his duties to his daughter Antje
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Short stops
Sorel, Columbia’s brand of rugged footwear, has signed an agreement...
Sorel, Columbia’s brand of rugged footwear, has signed an agreement with the U.S Snowboarding Grand Prix to sponsor the tour in 2009.
