Since the introduction of the “Baacode” last year, Icebreaker has counted 75,000 people tracking their garments back to the farm in the Southern Alps of New Zealand where the Merino-fabric was grown. The Baacode is an initiative – launched in autumn 2008 – that allows consumers traceability of the garment through the supply chain down to the growers and the factories where the wool was cleaned, spun and sewn. Icebreaker says that it invested $400,000 into the software that helped Baacode to come alive. From the spring/summer 2010 collection, the Baacode will also include socks. Twenty more New Zealand sheep stations have agreed to join the Baacode program.