Snowleader, a French online retailer specializing in outdoor and winter sports products, has raised €2.5 million from existing and new shareholders. The company said the resources would support the expansion of its international sales, which make up about 12 percent of its turnover, and enable it to seize external growth opportunities.

Established in 2008, Snowleader reached sales of about €10.8 million last year. Its turnover has been growing at double-digit rate and the company is increasingly profitable. Snowleader has started building international versions of its website, to regularly add languages and currencies.

Finalized last month, the latest round of financing was led by BPI France, which is linked to the Caisse des Dépôts, and Turenne Capital. Others investors are Crédit Agricole des Savoie Capital, Expansinvest and SAS Armataffet, in conjunction with Snowleader's management.

Based in Annecy and headed up by Thomas Rouault, the retailer prides itself in an assortment comprising more than 250 brands. The company built up its recognition in the early days by offering a reblochon cheese from the Savoie to customers who order products worth more than €150 – and that is still the case. It is one of the online retailers that joined the European Outdoor Group earlier this year.

Apart from its online store, Snowleader recently opened a physical store of about 120 square meters in Annecy, fitted with plenty of digital equipment to stimulate an omni-channel approach. Others may follow. As reported by Sport Eco, the products in the store are equipped with digital price tags that are directly connected to the online store, to make sure that the prices are the same.