The Scandinavian Outdoor Group (SOG) announced the winners of the Scandinavian Outdoor Awards for next year's autumn/winter season at Ispo Munich. An international jury of outdoor journalists and retailers chose Devold, the sports apparel manufacturer from Norway, as the overall winner for its Tusna Sport Air, the technical underwear made of merino wool.
A total of 23 products were nominated from the candidates proposed by some of the SOG's member brands. The SOG sustainability award went to Aclima for its hoodie and joggers made of non-mulesing merino wool. Bergans won the SOG award in the apparel category for its Rabot 365 Hybrid pants, while Kupilka, the Finnish manufacturer, won the SOG award in the hardware category for its Firesteel 8, made of natural fibers.
Icebug won the SOG award in the footwear category for its Grove W BUGrip Woolpower winter boot for women. Viking won the SOG award in the kids' category for its Hero GTX kids' shoes. And Ecco Outdoor, finally, won the SOG award in the technology category for its DriTan waterless tanning process.
The Scandinavian Outdoor Group currently has 67 members. Five of these – Elevenate, Heat Experience, Hurtta, Sasta and Sjö & Hav – have joined in the past six months.
Per Jonsson Öhlin joined the SOG in November of last year in the newly created position of project manager for Scandinavian villages at trade shows. Previously, Öhlin was marketing manager for two Swedish ski resorts in Lapland and held various positions at Haglöfs. Working out of the SOG's headquarters in Are, Sweden, he will be overseeing the group's Scandinavian village at the Ispo, Outdoor Retailer, OutDoor by Ispo and IWA trade shows.
In May 2018, the SOG became the first organization in Europe to sign the European Outdoor Group Sustainability Charter. All 67 of the group's members have since signed the document individually as well. The Scandinavian outdoor companies have thereby committed to conducting business responsibly with a focus on sustainable development.
Adherence to the charter is now a basic requirement for current and new members of the SOG. The SOG has set up a platform through which members can exchange experiences and support one another.