Setting a new record, the annual assembly of the Scandinavian Outdoor Group (SOG), held in Oslo on April 20-21, saw the participation of 32 of its 55 members. The assembly elected a new board of directors, which approved a nice set of “Core Values” for the association.

It reads as follows: “With the heritage and traditions of Scandinavia, we make premium outdoor products, with innovations created from challenges of our demanding nature. We strive to do good, for people and for nature. We do this with passion and joy. Together.”

There are minor changes in the board, which will continue to be run by David Ekelund, chief executive of Icebug. Maria Stockefors of Sätila and John Are Lindstad of Fjällräven were previously non-voting members and are now members with full voting powers. Sara Wänseth, who became secretary general eighteen months ago, was confirmed in the position, working with a new coordinator.

Following approval of the SOG's “core values,” the most important task for the new board will be to fine-tune its strategies, building on a new program called the “SOG Compass” (nothing to do with our publication). It will be refined during the OutDoor show in Friedrichshafen.