Messe Friedrichshafen put online the list of exhibitors at next month's OutDoor show a few days ago. A quick look indicates that at least a few big brands that still showed at the 2017 edition of the leading European outdoor trade show will not be there for its 25th and last edition at Lake Constance, scheduled to run from Sunday June 17 to Wednesday June 20.
Blackyak, Berghaus, CMP, Haglöfs and Millet on are not on the list, for example. Neither is Columbia, which didn't show either at last January's new Outdoor Retailer + Snow Show in Denver, but two other brands of Columbia Sportswear - Mountain Hardwear and Prana - will have a stand in Friedrichshafen. As at the Ispo Munich show earlier this year, Salomon will not be there but Arc'teryx, which is another important brand of Amer Sports, will exhibit again at Lake Constance.
As in 2017, Inov-8, Hoka One One and Salewa will stay out of the show. Salewa's parent company, Oberalp, last year had kept there another one of its brands, Wild Country, but this will not be the case next month.
A spokesman for Messe Friedrichshafen declined to comment on any other major absentees. He said the dropouts had given all kinds of explanations including a shift to omni-channel activation programs, focusing on their own sales meetings, a desire to involve consumers and, simply, the fact that the results of their participation in the show had been below their expectations.
He pointed out, however, that 178 brands have decided to come back after an absence or to show in Friedrichshafen for the first time. A look at the list which he sent to us shows interesting names that we are familiar with such as Catrade (Radys), Digitsole, Ecco, MBT, Thorlo and Sigg Switzerland.
Montane skipped Ispo Munich this year, but it will continue to show on Lake Constance, along with the vast majority of the large and medium-sized brands in the sector. They will be among the 950 exhibitors from 40 countries that have signed up for the OutDoor show, only 15 fewer firms than a year ago. Again, many of them are Chinese companies.
Like last year, all the halls of the fairgrounds will be occupied. However, Hall B5, which previously hosted several brands, will be used this time to stage the German Bouldering Championships on June 16 and 17. Consumers will be able to watch the event but will not be given access to the rest of the show.
“Tent cities” will be erected in two of the twelve halls of the fairgrounds: A2 and A7. The four “OutDoor Plus” areas introduced last year – Lifestyle, Running, HangOut and Water Sports – will be maintained. Over 20 brands will show in the HangOut area in the central open-air grounds including three start-ups that have apparently interesting products: Hoi Outdoor, Fyro and Grayl.
As previously reported, Messe Friedrichshafen has been talking to several exhibitors to persuade them to join in a new alternative outdoor show next year, but nothing concrete has come out of the discussions, according to the fair's spokesman.
Meanwhile, Messe München, which last January won the bid to hold the European Outdoor Group's OutDoor fair from 2019, has set the dates for the future OutDoor by Ispo show in Munich for the next three years:
- 2019: June 30 to July 3
- 2020: June 28 to July 1
- 2021: June 20 to 23
Messe München is holding a kick-off event to present its new concept on July 27 in Munich. More on this at the end of the News Briefs in this issue.