Sports Experts, the price-driven Austrian chain of sporting goods, has launched its own private label for outdoor hard- and softgoods called Wilder Kaiser (“wild emperor”), named after the mountain in Tyrol. Vendors and distributors are quite worried about the extensive ambitions in exclusive brands of the big players in Austrian retail. The launch of Wilder Kaiser follows the creation of Seven Summits by Sports Experts’ sister company, Intersport Eybl, three years ago, which even operates a flagship store just for the private label in Innsbruck, the capital of Tyrol.