SportScheck, Germany’s largest specialty sporting goods retailer, is celebrating the 20th anniversary of O.C.K., its exclusive brand for outdoor goods, with a big marketing campaign. In Scheck’s three distribution channels, mail-order, online and brick-and-mortar, the label will be promoted through lotteries, special discounts and presentations. Additionally, Scheck will highlight O.C.K. at festivals in the Harz mountains in the north of Germany and in Arco at Lake Garda, Italy.