The outdoor division of the Schwan-Stabilo group, comprising the Deuter and Ortovox brands, raised its sales by more than 15.2 percent to €112.2 million for the fiscal year until the end of June, compared with a rise of 13.5 percent the previous year. The division was enlarged in July with the acquisition of the Maier Sports group, adding the Maier Sports and Gonso brands.
The German company singled out the strong performance of the Deuter brand in the U.S. market but added that distribution partners in countries such as China, Switzerland, Italy and the Netherlands also advanced at double-digit rate. Ortovox performed strongly in the German-speaking countries and in Italy. The mild autumn season meant an extended selling period for backpacks and winter product sales were still on the rise.
The Schwan-Stabilo Group also prided itself on the recognition obtained by Deuter and Ortovox for their commitment to sustainable and socially responsible business. Deuter, which obtained a reduction of working hours for employees at a partner factory in Vietnam, received the Best Practice Award from the Fair Wear Foundation, among other distinctions.
The entire Schwan-Stabilo Group, which further includes cosmetics and writing instruments divisions, chalked up sales of €600.6 million for the year, which was an increase of 7.4 percent. The company predicted a comparable sales rise this year and pointed out that sales had increased by about 30 percent in the last five years.
Schwan-Stabilo made investments of €57 million in the year, with acquisitions in the writing and outdoor divisions and the construction of a U.S. cosmetics site worth about €40 million. The family-owned company said that, owing to high levels of self-funding with nearly 50 percent of equity, it could continue to expand under its own steam.
After the closing of the fiscal year, in July, Schwan-Stabilo opened a new building at its head office in Heroldsberg. The Stabilo Cube, which required an investment of about €15 million, was opened as the company celebrated its 160 years.