Stefan Lörke is the new head of outdoor apparel and accessories at Adidas, starting at the beginning of April. The 42-year-old comes from Schöffel, where he was the head of product management. In his new job he will report to Rolf Reinschmidt, the senior vice president for global outdoor Adidas. The company, which got into the outdoor segment in 2007, will be showing again at the OutDoor show in Friedrichshafen, Germany.