Strategic adjustments yield stable returns at Lafuma

Groupe Lafuma's mountain division was affected by unfavorable weather conditions and its decision to quit selling the Killy brand last year, but it became more efficient due to the integration of the three remaining brands into the Millet Mountain Group in Annecy – namely Lafuma, Millet and Eider.

Sign-in if you already subscribe to The Outdoor industry Compass.

barrier_image_OIC

Start your 30-day trial for just €9.90

Get access to what the top decision makers are reading in the outdoor industry.

  • Analysis across Retail, Sustainability, Technology, Corporate and M&A, Financial Development, Market and Trends, Legal & Regulation, Trade & Sourcing and more
  • Essential weekly E-mail Briefings with the latest analysis and most important industry developments
  • Find inspiration to drive your business forward with our case studies and best practices on business opportunities
  • Guest chronicles, C-Suite interviews, insights from industry experts and leaders that are shaping the future of the industry