Intersport PSC has formed a unit of retail members who will commit to providing a comprehensive offer of outdoor products to their customers. According to Urs Müller, chief executive of Intersport's Swiss licensee, the original plan was to rally 30-50 retailers with a strong standing in the outdoor segment. Currently, they are 43. Müller said that a few Intersport members may drop out depending on their performance, but some more might join Intersport’s outdoor movement. He stressed that ther number is not as important as the fact that they should have a high profile, which is what apparently matters in the competitive Swiss outdoor market. Müller would like to have other retailer members concentrating on other segments such as running.
Intersport supports the members of the new group with a variety of marketing tools, for example with a custom-made flyer that mainly promotes the individual shop.