The Bollin Group, the British conglomerate that markets brands such as Ronhill, Mountain Equipment, Bridgedale and Sprayway, has acquired a majority stake in Hilly, a specialty brand of running socks. The company points out that Hilly's products fit perfectly with the group’s offer of Ronhill running wear and Bridgedale’s outdoor-oriented socks. Ron Hill, who founded Hilly with his family in 1992, will continue to assist as a technical consultant. Hilly is designed to work as an independent business unit within the Bollin group, but will join forces with Sprayway, Ronhill and Mountain Equipment at the next series of road shows through the U.K. scheduled for August and September to promote their spring/summer 2010 collections.