The British Outdoor Industries Association has launched The Active Guide (TAG), a web-based information portal that is set to give comprehensive information on outdoor activities for consumers all around the U.K. A special interest of www.theactiveguide.com is to provide information to all those people who are new to the British outdoors and who need guidance on where to go and what gear they need. Every outdoor business in the country is invited to take advantage of the service of a free listing.