The newly launched Lasse Kjus spring/summer line 2011 is garnering very positive feedback. Following the same strategy adopted for the successful launch of its first skiwear collection nine years ago, the Swiss company has selected retailers in the 10 leading Kjus markets (Germany, Switzerland, Austria, Italy, U.S., Belgium, the Netherlands, Norway, Denmark and U.K.) to carry this new “Performance Lifestyle” line. The first products will be in stores by February 2011 and will consist of about 40 golf styles and 60 outdoor styles for men and women, positioned in the premium price range. They will largely use colors and materials from the fall/winter 2010-11 season, enabling retailers to make a smooth transition into the summer season. At the OutDoor show in Friedrichshafen, buyers appreciated especially the new Dermizax 3D stretch material used in the collection.
