Initiated by the European Outdoor Group (EOG), the European Outdoor Summit takes place in a different country every year. It was hosted by the Scandinavian Outdoor Group in Stockholm last year. It was hosted by the German sporting goods industry association (BSI) on Lake Tegernsee on Oct. 15-16, and it will be hosted by the Outdoor Industries Association in Sheffield, England, next year.

It is scheduled to take place on Oct. 14-15, 2015 in a city that is promoting itself as the “Outdoor Capital” or “Climbing Capital” of the U.K. It offers access to rock climbing, bouldering and mountain biking venues in the Peak District National Park, located only five miles from the city center. Sheffield has good hotel facilities. It got a lot of international visibility this past summer as the site of the “Yorkshire Grand Depart” of the Tour de France cycling race.

The British OIA has already accumulated experience in this kind of event by organizing its annual conference, which attracted a record of 205 attendees at Windermere in March. Under the leadership of Andrew Denton, it has expanded its membership to more than 200 companies.

While it was shorter than the EOS in Stockholm, the last EOS at Tegernsee has been a great success. Packed with interesting conferences and friendly networking events, it met its goals by attracting some 300 delegates from the brand, retail and service sectors, including some officials from the broader sporting goods sector. They came from many different countries, including China.

We shall discuss some of the most interesting presentations from the last EOS in our next issue.