The North Face has organized a European-wide event, called „Summit...

The North Face has organized a European-wide event, called „Summit Series Road Trip,” which is intended to promote climbing among consumers. The trip started on April 1 and will end on May 10 at the boulder festival in Val Masino, Italy, taking the brand through 14 European countries. The road show is led by James Pearson and Gaz Parry, two top climbers who are sponsored by The North Face.