The North Face has recently opened its 39th single-brand store in the region of Europe, Middle East and Africa. The 192-square-meter surface in the heart of Innsbruck, the capital of Tyrol, Austria, marks the seventh opening of a TNF door in Europe this year. The store is operated by a local retailer, Stefan & Reiter, and follows other recent openings in Zurich, by the retail company Hajk Scout & Sport, and in Birmingham in the United Kingdom.